Finding Markets, From Your Walls to Walmart… Customers and Distribution Channels

Walmart and the other mass merchants, amongst our specialties (Our Founder and President is completing a history of mass merchants that will soon be published) publically announced several years ago it will only deal directly with suppliers; It will not entertain solicitations from brokers, distributors or manufacturer’s representatives. Most other mass merchants publish the same information. Misinformation because our major clients still retain reps as they are called who continue to act as their agents with these mass merchandisers. Often it is required that these reps as designated as “National Account Representatives,” but a rose is still a rose.

I2I has an international team of manufacturer’s representatives who work strictly on commission. Not only will they provide our clients with a cost free sales force, but will as a service to I2I and our clients assess the market potential of any product or service, also cost-free to you. Many of our existing clients who supply non-competing products than yours are or may be will graciously supply us with a list of their own customers and distribution channels. A distribution channel is indispensible to sell products to the mass audience. Ever shop in a major retailer and notice products you would never sell if you were a retailer? The reason why they do is often because they will carry the products to their existing vendors, the highly-profitable ones as well as the not-so-profitable ones. Those vendors have an established distribution channel. I2I is expert at identifying and building distribution channels.

It also may be prudent to hire in-house or field salespersons as an alternative to or in conjunction with manufacturer’s representatives. Here too, I2I has vast experience identifying and negotiating with individuals and companies that and who will exclusively sell your products


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